The Tanqueray 0.0 TVC marked the launch of Tanqueray’s alcohol-free expression into the Spanish market, introducing consumers to a new way to experience the brand’s iconic taste and distinctive identity. The campaign leveraged premium storytelling and elevated visual cues to showcase the new Tanqueray 0.0 bottle, reinforcing the brand’s heritage while positioning it within the growing alcohol-free category.

Project Involvement
This shoot was one of the experiences that influenced my decision to pursue agency work. I was fascinated by the level of craft, collaboration, and production detail involved in creating what appears, from a viewer’s perspective, to be a simple advertisement.

I contributed to the Tanqueray 0.0 TVC through creative production support, with a focus on styling and props. This project differed from my broader campaign management work, where I typically lead end-to-end delivery, stakeholder management, and campaign execution.